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Anniversary sale | Up to 60% Off

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Rowena | Elegant Summer Dress

£74.95

£29.95

Save 60%

Low in stock, only a few left

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Colour Green
Size S

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Ships: 1 August
UK Free Delivery

UPDATE: Due to high demand during our Anniversary Sale, only a few units are left in stock! If you can add a product to your cart, it is still in stock.

A Dress That Feels Like a Breath of Fresh Air

This short sleeve knee length dress has a quietly lovely, natural quality that feels effortless and genuinely flattering from the very first wear. The soft sage blue ground with its delicate trailing leaf print, notch v neckline, and easy relaxed fit give it a fresh, botanical character that is both beautiful and wonderfully simple to wear.

Why Women Love It

Notch V Neckline: The softly cut notch v neckline sits open and comfortable at the chest, adding a flattering, feminine line that frames the neckline with understated ease and quiet elegance.

Trailing Leaf Print: The delicate all over trailing leaf design in deep forest green on a soft sage ground has a beautifully natural, botanical quality that feels refined and individual without ever being difficult to style.

Short Cap Sleeves: The neat cap sleeves sit softly on the shoulder, keeping the arms cool and comfortable in warmer weather whilst adding a tidy, well proportioned finish to the overall silhouette.

Relaxed Easy Fit: The comfortable, unstructured cut falls naturally without clinging, allowing easy movement throughout the day and sitting flatteringly on a wide range of figures without any adjustment needed.

Knee Length Hemline: The neat knee length strikes a modest, flattering balance that feels composed and well considered without being overly formal, suiting a wide range of everyday and relaxed occasions.

Versatile Occasion Wear: Whether worn for a relaxed lunch, a gentle afternoon outing, or a casual gathering with friends, this dress brings a fresh, natural elegance that suits any easy summer occasion beautifully.

A dress that wears its quiet loveliness without any effort at all.

At Elaine Hart London, customer satisfaction comes first. That's why we keep you updated on your order and always offer free shipping. We use the reliable delivery services of Royal Mail.

Doesn't fit? No problem. You have 30 days to exchange or return it, hassle-free. We want you to love what you ordered.

At Elaine Hart London your peace of mind comes first. That's why we offer 100% secure payments by credit card. Buy with total confidence.

See What Our Customers Are Saying

Ordered for a summer wedding and so glad I did. Arrived quicker than I expected and the material is lovely and light, perfect for a warm day. Felt really nice on. x

Great quality and fast delivery. The Birthday Sale made it even better!

Really helpful when I emailed to change the colour I'd ordered, sorted it straight away with no fuss. Lovely dress too, so glad I went for it.

So comfy from day one, no rubbing or blisters at all which is rare for me. Go with everything too, I've basically lived in them. Really pleased.

Great service! Easy exchange after the heels turned out too small.

Bought some heels, comfortable and elegant. I wore them all day at a wedding without any pain.

Came quickly and really nicely packaged too. The dress is so comfortable and looks lovely on, exactly what I was hoping for. Couldn't be happier with it.

Celebrating 5 Years Of Comfort And Style

5 Years Ago, One Woman and a Simple Belief

There's a moment nearly every woman knows. You stand in front of a mirror, in a wardrobe full of clothes, and still feel like none of it is really you.

I knew that feeling too. Tired of fashion made for someone younger, someone else, I decided to build something different, a place where women like me could feel like themselves again. That was 5 years ago. My daughter Charlotte joined soon after, not because I asked her to, but because she believed in it too.

5 Years Later

I still can't quite believe it's been five years. I didn't have investors, or a plan, really. I had a handful of women who took a chance on a small shop with a simple idea, and somehow, you stayed. You came back season after season. You told your friends about us. Some of you wrote to tell me a dress made you feel like yourself again, and I've kept every one of those messages.

I am genuinely, deeply grateful to you. This shop only exists because you believed in it before we'd proven anything at all, and I don't think I will ever fully find the words to thank you properly for that.

So, to Celebrate, We're Running Our Biggest Anniversary Sale Yet

It's not much, next to everything you've given us, but it's our way of saying thank you. Come by, join the celebration, and enjoy exclusive anniversary savings before they're gone.

With so much love,

Elaine & Charlotte

Elaine Hart London 🤍

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