Privacy Policy
Privacy Policy — Elaine Hart London
This Privacy Policy applies to the services of the Elaine Hart London online store, contact: info@elainehartlondon.com. We respect the privacy of our customers and are committed to protecting all personal data shared with us. This policy is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data We Collect
We collect personal data that you provide when placing an order, creating a customer account, or browsing our website:
- Full name
- Full delivery address
- Email address
- Telephone number
- Payment details (processed securely via third-party payment providers — we do not store card details)
- IP address and information about the device used to connect
- Browsing activity and behaviour on our website
2. Purpose of Data Collection
Your data is used solely to:
- Process and dispatch your orders
- Provide efficient and personalised customer service
- Keep you informed about updates, offers and new arrivals (where you have consented to receive marketing communications)
- Continuously improve our website and shopping experience
Legal basis for processing (UK GDPR Article 6):
- Order processing: performance of a contract
- Marketing communications: your consent (which you may withdraw at any time)
- Website improvement and fraud prevention: legitimate interests
3. Sharing of Personal Data
Your personal data is shared only with trusted partners, and only where strictly necessary for:
- Processing payments (secure third-party payment providers)
- Shipping and tracking orders (courier and postal services)
- Fulfilling legal obligations where required by law
Your data is never sold, rented or shared with third parties for marketing purposes.
4. Data Retention
Personal data will be retained only for as long as is necessary to fulfil the purposes outlined above, or as required by applicable UK law. In line with HMRC requirements, transaction records are retained for a minimum of 6 years. After this period, your data will be securely deleted.
5. Cookies & Tracking
Our website uses cookies to improve navigation, analyse traffic and offer promotions tailored to your preferences. You can manage or disable cookies at any time through your browser settings or via the cookie management panel on our website. For full details, please refer to our Cookie Policy.
6. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation and the Data Protection Act 2018, you have the following rights:
- The right to access your personal data
- The right to rectification or erasure of your data
- The right to object to processing of your data
- The right to data portability
- The right to restrict processing
- The right to withdraw consent at any time (where processing is based on consent)
- The right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights or if you have any questions regarding the processing of your data, please contact us at: info@elainehartlondon.com. We will respond to all requests within 30 days, in accordance with UK GDPR requirements.
7. Data Security
We have implemented appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, theft or alteration. All transactions are processed through encrypted SSL connections. We do not store payment card details on our servers.
8. International Data Transfers
As our logistics and fulfilment operations involve international partners, your data may be transferred outside the UK. Where this occurs, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements to protect your personal data.
9. Contact
If you have any questions or concerns regarding this Privacy Policy, please contact us:
Elaine Hart London
📧 info@elainehartlondon.com
🌐 www.elainehartlondon.com