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Anniversary sale | Up to 60% Off

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Aleta | Button Front Embroidered Oversized Pocket Midi Dress

£104.95

£49.95

Save 52%

Low in stock, only a few left

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Colour Green
Size UK 8

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Ships: 1 August
UK Free Delivery

Quick note from me: At 71, I never imagined our anniversary sale would be this busy. Thank you so much for your support. Our pieces are already running low, so if this one feels like yours, I wouldn’t wait too long. Elaine x

Easy elegance, every day

The Aleta brings together easy elegance and everyday comfort, a button front embroidered oversized pocket midi dress made to feel effortless while looking beautifully considered. Soft, relaxed and simple to wear, it is the kind of dress you reach for again and again.

Why you will love it

  • Embroidered detail: delicate stitching that adds a handmade, artisan feel.
  • Handy pockets: practical side pockets, because a good dress should be useful too.
  • Relaxed oversized fit: an easy, forgiving shape that skims rather than clings.
  • Button front: simple to wear open or closed and easy to style.
  • Comfortable everyday fit: a relaxed shape that flatters and moves with you.
  • Easy to style: lovely with sandals for the day or dressed up for the evening.

Easy, elegant and made to be worn again and again.

Size guide

Size Bust (in) Waist (in) Hips (in)
UK 8 34 26 36.5
UK 10 36 28 38.5
UK 12 38 30 40.5
UK 14 40 32 42.5
UK 16 42.5 34.5 45
UK 18 45 37 47.5
UK 20 47.5 39.5 50
UK 22 50 42 52.5

These are standard UK body measurements to help you choose your size. They are general estimates and not measured from the garment itself. If you are between sizes, we suggest sizing up.

At Elaine Hart London, customer satisfaction comes first. That's why we keep you updated on your order and always offer free shipping. We use the reliable delivery services of Royal Mail.

Doesn't fit? No problem. You have 30 days to exchange or return it, hassle-free. We want you to love what you ordered.

At Elaine Hart London your peace of mind comes first. That's why we offer 100% secure payments by credit card. Buy with total confidence.

See What Our Customers Are Saying

Arrived quicker than I expected and I’m really happy with it. I wore it out a few days later and already had someone compliment me on it, which I wasn’t expecting! The colours are even nicer in person and it’s lovely to wear. x

I'll be honest, I almost never buy clothes online. I'm always nervous they'll turn up too small, or feel cheap and disappointing once they arrive. So I wasn't expecting much. But this was actually perfect. It fit beautifully and the quality was genuinely lovely, far better than I thought it would be. A really nice surprise, and it's made me a lot less nervous about ordering again.

Really helpful when I emailed to change the colour I'd ordered, sorted it straight away with no fuss. Lovely dress too, so glad I went for it.

So comfy from day one, no rubbing or blisters at all which is rare for me. Go with everything too, I've basically lived in them. Really pleased.

Great quality and fast delivery. The Birthday Sale made it even better!

Bought some heels, comfortable and elegant. I wore them all day at a wedding without any pain.

Came quickly and really nicely packaged too. The dress is so comfortable and looks lovely on, exactly what I was hoping for. Couldn't be happier with it.

Celebrating 5 Years Of Comfort And Style

5 Years Ago, One Woman and a Simple Belief

There's a moment nearly every woman knows. You stand in front of a mirror, in a wardrobe full of clothes, and still feel like none of it is really you.

I knew that feeling too. Tired of fashion made for someone younger, someone else, I decided to build something different, a place where women like me could feel like themselves again. That was 5 years ago. My daughter Charlotte joined soon after, not because I asked her to, but because she believed in it too.

5 Years Later

I still can't quite believe it's been five years. I didn't have investors, or a plan, really. I had a handful of women who took a chance on a small shop with a simple idea, and somehow, you stayed. You came back season after season. You told your friends about us. Some of you wrote to tell me a dress made you feel like yourself again, and I've kept every one of those messages.

I am genuinely, deeply grateful to you. This shop only exists because you believed in it before we'd proven anything at all, and I don't think I will ever fully find the words to thank you properly for that.

So, to Celebrate, We're Running Our Biggest Anniversary Sale Yet

It's not much, next to everything you've given us, but it's our way of saying thank you. Come by, join the celebration, and enjoy exclusive anniversary savings before they're gone.

With so much love,

Elaine & Charlotte

Elaine Hart London 🤍

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