{"product_id":"helene-linen-maxi-dress","title":"Helene | Linen Maxi Dress","description":"\u003cp\u003e\u003cstrong\u003eTHE LINEN DRESS THAT FLATTERS, NATURALLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHelene captures the easy elegance of a French summer. Its long, fluid cut falls gracefully and skims the figure without ever clinging — the tummy is gently smoothed, the silhouette is lengthened, and you feel comfortable and confident from morning to evening. Light, breathable linen-feel fabric keeps you cool on the warmest days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY WOMEN LOVE THE HÉLÈNE DRESS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlattering, skimming cut:\u003c\/strong\u003e Softly smooths the midsection and lengthens the silhouette — never tight, never clingy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCool linen-feel fabric:\u003c\/strong\u003e Light and breathable, ideal for hot days and holidays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong, fluid fall:\u003c\/strong\u003e Moves beautifully as you walk, with an effortless elegance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSix soft summer shades:\u003c\/strong\u003e From sky blue to powder pink, an easy match for any wardrobe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay-to-dinner ease:\u003c\/strong\u003e Sandals and a straw bag by day, heels and gold jewellery by night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eYOUR EASY SUMMER DRESS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComfortable, elegant and quietly confident, Hélène is the dress you'll pack first and reach for most. A timeless summer piece that flatters season after season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT \u0026amp; SIZE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA relaxed, flattering fit designed to skim rather than cling. Choose your size using your body measurements below. If you're between sizes, size up for a more relaxed drape.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUK 8 (S) — Bust 33\", Waist 26\", Hips 36\"\u003c\/li\u003e\n\u003cli\u003eUK 10 (M) — Bust 35\", Waist 28\", Hips 38\"\u003c\/li\u003e\n\u003cli\u003eUK 12 (L) — Bust 37\", Waist 30\", Hips 40\"\u003c\/li\u003e\n\u003cli\u003eUK 14 (XL) — Bust 39\", Waist 32\", Hips 42\"\u003c\/li\u003e\n\u003cli\u003eUK 16 (2XL) — Bust 41\", Waist 34\", Hips 44\"\u003c\/li\u003e\n\u003cli\u003eUK 18 (3XL) — Bust 43\", Waist 36\", Hips 46\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLight, breathable linen-feel fabric\u003c\/li\u003e\n\u003cli\u003eLong, fluid silhouette\u003c\/li\u003e\n\u003cli\u003eGently smooths and lengthens\u003c\/li\u003e\n\u003cli\u003eAvailable in six colours\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, hang to dry\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Elaine Hart 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